If any of you read my last post regarding New years resolutions you will know I’ve decided to keep them to myself! However, I did mention the fact that I would be participating in a number of keep fit programmes (whether I last the course is yet to be seen).
So, when I joined up to the Next bloggers network and discovered that Davina McCall had teamed up with Next to launch a new fitness range of clothing and footwear I was eager to learn all about it and hopefully get a sneaky peek of the range which is due to launch in spring 2012.
When I was pregnant with Harley now 2, It was the Davina Pre and post pregnancy DVD that I followed. I was actually as huge as a house with Harley, it didn’t help that he was such a big baby but I found the DVD really easy to follow although I did get lazy and slacked a bit during my third trimester.
Considering it’s now 2 years since he was born and I’m still struggling to zip up my jeans, I’ve decided something has to be done!
If I have to work out to get the body I desire, I at least wanna look hot in the process (and no, I don’t mean all flashed and sweaty, I mean smoking hot). Yet, when I think about fitness wear I have this horrid vision of tight unflattering Lycra and cycling shorts that show of some of my most undesirable areas, one’s I’d rather keep hidden.
Well, it would seem that both Davina and Next have made it their mission to create a range that resembles nothing of that above. The ‘Devina for Next’ range that will be launching in the Next Directory, online at next.co.uk and at selected stores, provides us with not only the ultimate workout range but also a great selection of post workout clothing along with a range of innovative everyday footwear featuring dual density technology to reduce stress on joints.
Here’s what Davina McCall had to say about the range
“My approach was to concentrate on what I would wear. I’ve thought very carefully about the details that matter to me, like a place for an MP3 player, or reflective strips on the bottoms – essential when you’re jogging in the early morning or at dusk. And I’ve ensured the workout tops are extremely solid and secure so your boobs won’t be bobbing around while you’re working out!”
I’m no flat chested Moma so this was like music to my ears, bobbing bobs isn’t the look I’m aiming for!
The range does sound delightful, the idea of having a place to pop my MP3 is fantastic, like many I’m motivated when listening to some of my favourite upbeat dance tracks and really couldn’t see myself jogging without earphones hanging from my ears.
There really is something for everyone, whether you prefer to go for a run, engage in some aerobics or maybe Pilates is more you’re thing? With modern shapes stunning colours and comfortable fabrics the Davina for Next range ensures that you can do it in both comfort and style.
As for footwear, most know I’m a bit of a shoe junkie so was pleased to discover that there were some lovely stylish everyday shoes on the menu. The fact that these are not only advertised to provide comfort but performance and muscle activation makes them so much more appealing (and there was me assuming such technology was restricted to trainers only)!
Cute round toe ballerina pumps in red and neon pink patent are just a few of the fabulous designs on offer. These sleek shoes designed to reduce stress on load bearing joints have been designed with NEXT’s dual density mid-sole technology which gives me an even bigger reasons to indulge my love for shoes.
For those of you looking for something that bit different, why not check out Davina’s ultra-feminine trainers, embellished with bands of shimmering bright candy colours that promise to exert 25% less pressure on the ball of the foot, or some floral print canvas pumps designed to decrease heel impact.
I’m pretty excited for the launch, whether I’ll look as great as the lady behind them, will depend on this mummy’s motivation.
Bring it on Davina 🙂
- New Year, New You with Next and Davina McCall (fashion-mommy.com)
- Davina McCall’s Spring 2012 Collection for Next (lifeloveandlivingwithboys.wordpress.com)
- Davina McCall launches a new fitness range (heatworld.com)