5 Dec



I really aimed to post this on Saturday as one of our weekly recommended charities that are worth supporting this Christmas, but a little thing called life happened to ruin that plan.

This is actually not a charity, more a way to help a number of charities. ‘Give as you live’ is a programme brought to you by Everyclick that enables you to make money for your favourite charity just by shopping online as you normally would.

You yourself don’t actually need to donate a single penny.

Hundreds (and I mean hundreds) of online retailers have joined the ‘Give as you live’ programme pledging to donate a percentage of its sales to your chosen charity, all you have to do is shop as you usually would. Basically this gives you the opportunity to raise money without actually donating a cent.

To get a better understanding of what ‘Give as you live’ was really about, I headed to Liberty’s in London’s West End to find out more.

Liberty’s is a high-end department store just of London’s Regent St. Over one or two glasses of bubbly the lovely Polly Gower’s CEO, Everyclick and founder of ‘Give as you Live’ told me all about it!

The lovely Polly told me that the Give as you Live programme is connected to all 220,000 UK registered charities and the programme unlocks an untapped, additional fundraising revenue stream that is free to all charities online. Participating charities can receive up to 90% revenue share and already more than 600 charities are raising funds through ‘Give as you Live’ with more charities being supported every week.

The Give as you live programme can be used with over 1,300 of the biggest online retailers, from supermarkets, travel agents, to dating sites. I decided to go and checkout and discover just how many stores where part of the programme and as promised all the big names were there. Every retailer that I used online was part of the programme… Some Examples are Tesco’s, John Lewis, Sainsburys, M&S, itunes, Debenhams,, Boots, Mothercare, Topshop, Toysrus etc… honestly every single store I could think off is listed on the Give as you Live programme.

Another thing I learned from Polly is that Everyclick are able to provide your publication with a gift guide sharing the best-selling gifts this Christmas for all it’s readers and sites such as mumsnet are already a part of it.

Here is a list of products that seem to be pretty popular this Christmas, and here’s how much the online retailer will donate and your chosen charity will raise from the purchase of such items.

Product: Apple ipod 2 Price: £399.oo Raised for charity: £5.99
Product: Iphone 4S Price: £499.00 raised for your charity £7.49
Product: Amazon kindle Price: £89.99 Raised for your Charity: £4.45
Product: Ride on Dalek Price: £209.99 Raised for your charity: £6.30

In December 2010 £6.8bn was spent shopping online, if the same amount was spent on Christmas shopping this December 2011 through ‘Give as you Live’ a potential £170m could be raised for UK registered Charities.

The whole online shopping experience for you is no different, you spend not a penny more than you would if you didn’t shop via the Give as you Live site! Just by using Give as you Live to access your favourite online stores this Christmas you raise money for YOUR chosen charity. All you need to do is decide what charity you want the funds donated to? Mine would have to be the NAS🙂

You can even make your own wish list and share it with friends and families.

So… If you still have Christmas gifts to buy and plan to do so online, please do it through ‘Give as you Live’ site making sure your chosen charity benefits this Christmas.

To shop or find out more go to today.

Give as you live are also running a competition allowing you the chance to win a fantastic £500… to find out more click HERE

Lastly a big thank you to Polly and her team for a truly fabulous night at Liberty’s.


  1. redrosemummy December 6, 2011 at 5:07 pm #

    This is such a good idea, and such an easy way to donate to charity.


  1. | The future belongs to those who prepare for it today - January 2, 2012

    […] You Can Make £ for Your Favourite Charity Without Donating a Penny ( […]

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